Small businesses are struggling for the perfect opportunity to thrive as a result of the COVID-19 disease outbreak.
With the current lack of physical contact opportunities and increasing reliance on the media environment;
Digital marketing keeps bringing value to small companies trying to expand their reach and earnings.
At the beginning of 2020, it was expected that companies would spend $1.3 trillion on digital marketing.
The coronavirus effect is likely to allow this move, though, because companies are keeping costs down.
Throughout this period, local companies have the potential to see what works in their marketing efforts and channels.
While it’s a stressful and challenging time, it may be a smart time for small company owners to take a closer look at their digital marketing strategies.
Use these helpful 7 Covid-19 Lockdown Digital Marketing Tips to learn how online marketing can make your small business more successful.
Take Your Website Marketing Efforts to The Next Level
Online awareness is highly critical for companies in this age. If your company does not have a website, your impact on the market is basically non-existent.
Small companies need to go no further than their web platforms to increase their awareness of website marketing.
No less than 56% of small companies invested in website ads in 2020 to increase their digital footprint.
Online marketing is a more focused multimedia initiative through internal resources. By establishing online relationships, the marketing of websites is among the most tangible strategies.
Relevant blog posts are the ideal chance for your company to have authority in your industry.
Small companies are growing their online presence to reach their clients as they are right now, making the transition as smooth as possible.
With online preferences constantly evolving alongside the modern growing digital market, Small companies may bring diversity to their websites by delivering timely content with a personal touch.
Use Social Media to Build a Strong Online Presence
As the possibility for direct face-to-face interactions is currently restricted, small companies can use social media to connect to their audiences.
Social media is part of the core marketing strategies for small businesses. Almost all smaller companies (88 percent) invest in social media.
Social networking has been a functional part of many digital marketing campaigns for various companies and generations.
During the COVID-19 pandemic, startups are looking to test new digital marketing techniques, but why is social media one of the most important tools?
Given the number of social media platforms out there (Facebook, Instagram, Twitter, LinkedIn, etc.), there will be more than ever a chance to further communicate with your audience.
According to BigCommerce, 72% of customers claim that good feedback and testimonials make them trust a company. Getting a well-considered social media plan will make this trust easier.
Marygrove Awning, a retractable and custom-made awning company, uses social media to reach consumers via testimonials.
Small companies should use platforms like Twitter to offer buyer testimonials as a means to show potential customers what they should do.
Social media promotes transparent communication and brand awareness. These features facilitate a degree of personalization and confidence with the customer base.
During the COVID-19 pandemic, small companies using social media will attract customers while spending more time at home and online.
Use Eye-Catching Video Marketing
While more than half of customers expect to see more video advertising from the companies they endorse, just 32% of smaller companies (32 percent) are expected to spend more on video marketing this year.
Although making an informative and engaging video requires more time, many businesses utilize video marketing as a tool for visibility over this period.
Professional software is not required to produce a thought-provoking piece of video.
Small businesses on a budget should make homemade videos that suit the desires and expectations of their audiences.
More people actually work online and enjoy their spare time on their computers. A visually attractive short video will do wonders about your engagement rate.
More small enterprises should understand the immersive and engaging benefits of video marketing.
Don’t Ignore Email Marketing Campaigns to Connect with Your Customers
While others might argue that email marketing automation is out of date, most small companies do use email to promote a personal relationship with customers.
More than 54% of small companies used email marketing as part of their digital marketing campaign in 2020.
According to HubSpot, 80 percent of industry experts agree that email marketing enhances customer retention. Almost 60 percent of the respondents to the State of Email Marketing survey claims that marketing emails affect their purchase intention.
“Email marketing is an essential tool for the retention of your client base.
There’s a lot of space for customization and personalization in the email when you communicate directly with your clients.”
These keep your customers coming back.
The influence of email marketing is above a cluttered inbox. It is a vibrant digital marketing strategy for small companies seeking to broaden the scope and reach of their company.
Consider Print Marketing Outlets
Business not only relies on digital marketing but also uses traditional marketing methods such as print marketing.
About 63% (63 percent) of small companies use print marketing as part of their marketing plan. And this includes direct mail, flyers, and banners.
With common features to video ads, print channels cater to the senses, and it can become a productive and memorable campaign.
This strategy encourages consumers to search beyond the box to locate services unconventionally.
Through crafting effective advertising cards, posters, and banners, small businesses may also reach out more proactively to their local audiences.
In periods of social distancing, print marketing will add a deeper connection.
In this time of social distancing, print marketing tactics will add a greater connection to small business marketing plans.
Mailing a postcard may seem like a perk, not a marketing opportunity. However, using these kinds of print materials, you get the name of your business out there.
The personal aspect of making a piece of print content for your clients can also go a long way to win their trust and business.
Take Advantages of internal Digital Marketing resources
Small companies use internal in-house tools for providing their business with creative ideas for digital marketing.
A lot of new business (about 63%) depends on in-house staff working on digital media services in addition to other obligations. Just 16% of small companies use employees for digital marketing.
For businesses struggling to save money during this economic crisis, leveraging on the workers the company currently has for digital marketing is an intelligent choice.
Those workers already know the best of your services and products.
With a massive variety of online media companies worldwide, it is noteworthy that small businesses are willing to keep their resources in-house.
What is your Business Marketing Goal?
Having the primary objective of measuring the effectiveness of your digital marketing campaigns is perhaps the most valuable digital marketing tip of all. Before implementing a small business marketing strategy, you have to provide your primary digital marketing goal.
While small businesses’ specific goals differ, all of their strategies are intended to maximize their competitiveness within their sector and market.
A lot of digital marketing efforts targets are 100% sales-focused. “Bigger companies will pay for visibility and brand awareness; however, startups need to work towards ensuring that any dollar spent on marketing is achieved most cost-effectively.
Small businesses will benefit from a robust digital marketing strategy in this COVID-19 devastating event. Thinking about the future will breathe some hope into your small business. The effect of COVID-19 would be long-lasting; therefore, you need to set up a long-term marketing objective that will set your company apart from those on the market.